Ever present in contemporary society, the advertising discourse (re)produces consumption as a place of identity and proposes narratives of infinite desire to feed the utopia of continuous growth. This conference intends to reflect on the mechanisms of signification of advertising, using various analytical models, in order to deconstruct its socio-cultural and political naturalization. Assuming itself as an opportunity for community reflection, “Advertising Discourses: Semiotics, Multimodality and Visuality(s)” aims to bring together researchers and students from various higher education cycles around this theme, to present their analysis of advertising texts and thus strengthen your reading skills in the world.
March 4th, 2020 | Room B3 (Library Building) | FLUL